Won't the mass layoffs by these tech companies have an impact on their long-term brand value? Also, would Byju's association with Messi have a positive rub-off on the brand? In India, it's not just lay-offs by the Indian arms of these global giants that is being debated, the layoffs announced by homegrown edtech companies Byju's and more recently Unaccademy have also created an environment of uncertainty and scepticism.Įdtech company Byju's has been in the midst of severe criticism not because of laying off 2,500 employees, but more because of its announcement of roping international football sensation, Lionel Messi, as its brand ambassador within days of parting with its employees. In the past couple of weeks, the Internet has been flooded with news of mass layoffs by tech giants Meta, Microsoft and Twitter.
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